Just like our fingerprints, the shape and pattern of each dog’s nose is unique to that animal. Bearing this in mind, pet food company Iams has launched a “nose-centric” app for identifying lost dogs – appropriately enough, it’s called NOSEiD.
After initially downloading the free iOS/Android app, users start by following the onscreen prompts, utilizing their smartphone to take a close-up end-on photo of their dog’s nose. They also provide a physical description of the animal. All of that data is combined into a profile, which is uploaded to a cloud-based server.