With three days left, the first pair of Air Jordan 1s have already reached $240,000.
Sotheby’s is currently auctioning Michael Jordan’s autographed game-worn Nike Air Jordan 1s from 1985, with the auction set to close at midday on May 17, 2020 EDT. The shoes were the first ever signature sneakers and with Jordan top-of-mind thanks to The Last Dance documentary airing globally during the COVID-19 sports vacuum, look set to smash auction block records having already reached $240,000 with three days to go.
Sneakerhead culture has enveloped the world in the last few decades and it is illustrative to turn to Wikipedia’s entry on the subject to comprehend the cultural gravitas of this first ever pair of Air Jordans: “The birth of sneakerhead culture in the United States came in the 1980s and can be attributed to two major sources: basketball, specifically the emergence of Michael Jordan and his eponymous Air Jordan line of shoes released in 1985, and the growth of hip hop music. The boom of signature basketball shoes during this era provided the sheer variety necessary for a collecting subculture, while the hip-hop movement gave the sneakers their street credibility as status symbols.”
With $200,000 already bid on the shoes (with 20 percent buyers premium added, that’s $240,000) and the reserve price already met, the shoes are already the most valuable Michael Jordan memorabilia ever sold at auction, having surpassed the $190,373 paid for Michael Jordan’s Converse basketball boots worn in the 1984 Olympics.