Main Street” is Americana. Literally, it’s the primary road in a town, but culturally it’s much more than that. Main street is synonymous with mainstream, but it also evokes core American ideals like fairness — that the rules are the same for the “average Joe” as they are for wealthy corporations.
In recent years, Wal-Mart Stores (WMT) has tried to appropriate “Main Street” into the names of various lobbying campaigns it’s funding. First, it was the “Alliance for Main Street Fairness,” a Wal-Mart-led coalition to impose price controls on payment fees.