The Fight for 15 is Decimating the Workforce

by: the Common Constitutionalist

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Yesterday, Rush Limbaugh reminded us of something we may have forgotten. It hasn’t been in the news lately, and with all else that is happening, it’s easy for we who write about this stuff, not to follow-up.

Rush updated us on the infamous “Fight for $15” movement, and how it is the gift that just keeps on giving.

Actually, more accurately put would be the gift that just keeps on taking – as in jobs and businesses.

You may have heard from Rush, or many other internet sites, that McDonalds is currently replacing 2,500 jobs in the U.S. with self-service kiosks. And this is only the beginning. Next year they plan to roll out another 3,000. You might surmise that this is 5,000 jobs being replaced. It’s likely to be many more.

Remember that human workers are at the restaurant for usually 8 hour shifts. Robots don’t have shifts, so they don’t need to be replaced by another human for the next shift. They work 24 hours a day, every day. These kiosks can potentially replace most all shift cashiers. In other words, that 5,000 could easily double or triple.

And to add insult to injury, McDonalds has plans to roll out mobile ordering across 14,000 U.S. locations by the end of 2017. This is sure to be a huge hit – and cause many more layoffs.

It’s like judgment day in The Terminator 3, when, with one keystroke of a computer terminal, machines became self-aware and began taking over the Earth. read more

UberEats to Provide McDelivery

McDonald’s has launched its long-awaited home delivery trial in the UK after teaming up with Uber’s takeaway service.

The fast food giant is offering its ‘McDelivery’ service through UberEats, with orders available from 22 locations across London and another 10 restaurants in Leeds and Nottingham.

It comes after similar tie-ups with Uber in the US, while McDonald’s already delivers in China and Singapore.

McDonald's has launched its long-awaited home delivery trial in the UK after teaming up with Uber's takeaway service (file picture)

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What Is McDonald’s?

by: the Common Constitutionalist

For my whole life, McDonald’s has been “the” fast food chain. It was the first of course – the original chain burger joint. And for decades they did a great job of it. No matter where you went, you could pop into a McDonald’s, grab a burger, fries and a Coke and be satisfied with what you received. It was consistent – always the same, no matter where you went. It wasn’t fine dining. It was fast food.

Well, all that’s changed I guess, but into what I know not.

Yesterday the Guardian.com reported that McDonald’s CEO Steve Easterbrook admitted that his restaurant chain is “not on our game.” He said “The message is clear we are not on our game… We must improve, or we will be selling our customers short and leaving open opportunities for competitors.”

He added that he has a plan to “shape McDonald’s future as a modern, progressive burger company, “and by progressive he means the company would be “anticipating the needs of our customers tomorrow.” Wow – that’s deep. Since he went into no detail regarding his progressive plan, we are left with the notion that this is all marketing nonsense and doublespeak. read more

McDonald’s CEO Supports Raising The Minimum Wage

from IBD:

Don Thompson, CEO of McDonald’s, recently remarked that his company would support raising the federal minimum wage from $7.25 to $10.10 per hour.

It is always noteworthy when a chief executive has kind words about regulation affecting his industry. After all, if McDonald’s saw benefit in paying its workers more, it could do so today without having to wait for Congress. No regulation needed. read more

How the Food Really Looks

Ever felt that your fast food order didn’t look quite as appetizing as it did on the advertisement?

Photographer Dario D was fed up with disappointing purchases and decided to see how the food sold over the counter matched up to the promised product.

He bought burgers and tacos from some of the biggest chains in the United States and set them up in his studio for a professional standard photo shoot.

And the difference was clear to see.

 
Photographer Dario D decided to find out how many fast food products actually looked like their advert. This Big Mac couldn't reach the same height as the advertised burger
Photographer Dario D decided to find out how many fast food products actually looked like their advert. This Big Mac couldn’t reach the same height as the advertised burger

 

 
When the photographer opened the Big Mac, he found that it was missing most of its lettuce
When the photographer opened the Big Mac, he found that it was missing most of its lettuce

 

 
Dario D even found that the advertised Big Mac would be far too big for its box
Dario D even found that the advertised Big Mac would be far too big for its box

The photographer found that most of the burgers he bought were not quite as tall as the ads promised they would be.

In fact, Big Macs would struggle to fit inside their boxes if they matched their picture.

And another McDonald’s burger, the Angus Deluxe Third Pounder, would have the same trouble. 

Dario D embarked on the project following: ‘a lifetime of disappointment, bafflement, and rage’, posting the results on his website.

He gave Burger King’s Whopper a few tries, but after slightly squashed results could only conclude: ‘They need to fire the guy who does his yoga on top of the Whoppers.’

But despite the generous lettuce, the photographer found that the advertised Angus Deluxe was another McDonald's burger that did not seem to fit in its box
But despite the generous lettuce, the photographer found that the advertised Angus Deluxe was another McDonald’s burger that did not seem to fit in its box
 
For this Angus Deluxe third pounder burger, Dario D praised the amount of lettuce it came with
For this Angus Deluxe third pounder burger, Dario D praised the amount of lettuce it came with
A McDonald's Big N' Tasty with cheese got a big green tick from Dario D as the burger that most closely matched its advert
A McDonald’s Big N’ Tasty with cheese got a big green tick from Dario D as the burger that most closely matched its advert

In one side-by-side comparison, he showed the results of asking staff at different locations to make the Whopper look like its advert.

‘Both times, the cashiers turned and took strangely long, careful looks, as if nobody had ever requested that before,’ he said. ‘They said sure.’

Out of curiosity, Dario D complained about the ‘misleading’ adverts.

A member of Burger King’s Consumer Relations Team replied: ‘One may find the Whopper Sandwich as pictured in commercials more attractive because during photo sessions, professional food stylists are used to ensure the consistency and appearance.’

When he bought a Whopper from Burger King, Dario found that his purchase fell a little flat compared with the one packed with tomato, lettuce, onion and pickles in the ad

When he bought a Whopper from Burger King, Dario found that his purchase fell a little flat compared with the one packed with tomato, lettuce, onion and pickles in the ad

 

 
The photographer gave the BK Whopper another try - but it still couldn't quite live up to its promise
The photographer gave the BK Whopper another try – but it still couldn’t quite live up to its promise

 

 
Dario D then asked two different branches of Burger King to make burgers that looked like the advert - and these were the results
Dario D then asked two different branches of Burger King to make burgers that looked like the advert – and these were the results

It wasn’t just burger chains where the food failed to size up to its commercial counterpart.

In Taco Bell and Jack in the Box, the tacos were thin compared with the packed shells in the adverts.

Of the Taco Bell results, he said: ‘Since these tacos are pretty dry and empty, I can only tolerate them with hot sauce, which, for me, is when they become good.’

With the help of a greenscreen and rotating chair, Dario D took each product’s photo at the most flattering angle he could before using digital software to show the advert and real product side-by-side.

He said: ‘I gave the items as fair a chance as absolutely possible’.

This is what the photographer, who documented his findings on his blog, was handed when he asked for Burger King's Whopper Jr burger
This is what the photographer, who documented his findings on his blog, was handed when he asked for Burger King’s Whopper Jr burger
 

 

 
It wasn't just burgers that fell short of expectations. Dario D bought the crunchy taco on the right from Taco Bell, expecting something looking like the one on the left
It wasn’t just burgers that fell short of expectations. Dario D bought the crunchy taco on the right from Taco Bell, expecting something looking like the one on the left

 

 
And at U.S. brand Jack in the Box, the photographer bought four sets of tacos before deciding to photograph this pair - the best of the bunch

Attribution: Daily Mail