by: Brent Smith
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Channeling my best Andy Rooney – Have you ever noticed that everything the democrats accuse the Republicans of is something they have already done or plan on doing?
It’s called projection and it’s quite common. As they accuse Donald Trump of strong-arming the Ukrainian president, we find out that Trump didn’t but Joe Biden did. The democrats are a collection of liars and cheaters, so they project their bad behavior on others.
Because they do it, they figure everyone must.
We’ve all done something similar from time to time – project our values or assumptions onto someone, something, or some circumstance.
In sales there is a maxim to never allow your values to cloud a transaction. You’re trying to sell something to someone and you hesitate to divulge the price because you assume that he or she will say it’s just too costly. You’ve “projected” your value system onto the other party. But just because you think something is too expensive doesn’t mean your customer will. Maybe they are accustomed to paying twice as much. How do you know?