from Erick Woods Erickson:
You have been figured out by the Democrats. It has been a strange thing to see these past few years. You have had the ability to steer the conversation however you wanted it to go. By taking to Twitter, you could get the entire media herd to chase in the direction you wanted, keep them discombobulated, and make their reporting incoherent. Often, you led them into mistaken reporting in their rush to be first instead of right and then used their bad reporting to discredit them. It has been something to watch.
But somewhere along the way, in these past few months of COVID-19, etc. the press turned this on you. Now, they are able to direct you where they want you to go and they want you to go nowhere. You are literally throwing punches in so many directions that your messaging is incoherent and you are off-balance.
You’ve also settled on some outdated messaging. “Law & Order President” has been done before. For the younger of the two presidential candidates, your branding right now is the most dated with a message like that.
Here’s the thing — the Mattis piece, the riots, the protests, the polling, etc. they are all distractions. Every single thing right now is a distraction and the press is using those distractions to distract you. You have the pieces of a compelling message, but the distractions are preventing you from being consistent.
I have a suggestion.
The last time a President won the election while losing the popular vote and then riding to a popular election mandate for a second term, George W. Bush had consistent messaging and was laser-focused on that message. In 2000, it was “help is on the way.” If anyone asked him a question, he’d always give a variation of “help is on the way.” It was impressive message discipline. It worked in 2000 and he repackaged it in 2004 for more success coupling it with portraying John Kerry as a flip-flopper.
The thing that is frustrating a lot of Republicans right now is that your message seems to change on a near-daily basis. Nobody can keep up. Some have given up. But there is a way for you to get out your “law and order” message while also being able to use it against Biden.