Believe it or not, the DXP isn’t just a marketing gimmick. The design and production of the DXP took over three years and included a crowdsourced design competition that launched in 2013 and was run by Local Motors. The Ultimate Delivery Vehicle Challenge received a total of 385 entries, with input from Domino’s employees, customers and automotive designers from around the world.
The “design” stage generated ideas that would help delivery drivers to do their job as easily as possible and the “packaging” stage determined what vehicle the DXP would be based on. The following “interior” and “surfacing” stages focused on what features the DXP would have inside and how it would look outside. Finally, the “rendering” stage brought the design to life with the production of photorealistic renderings.
Following the completion of design competition, the concept was then taken forward to development, with the final vehicle based on a Chevrolet Spark. It was felt that the 1.2-liter engine and automatic transmission of the Spark would make it fun and easy to drive, while also delivering a favorable 39 mpg (7 l/100 km) on the highway. An OnStar navigation system is fitted to give drivers turn-by-turn directions.