The thought of a Rolls-Royce SUV was once fairly mind-boggling, almost unfathomable. But since Rolls announced it three years ago, we’ve seen equally crazy ultra-premium all-terrain contraptions like the Bentley Bentayga and Mercedes-Maybach G650 Landaulet, so a Rolls-Royce SUV is now just meeting expectations.
Besides, we’d say the strong facial features and powerful, straight character lines of contemporary Rolls-Royces are a much better match for serious SUV design than the softer curves of other luxury marques. The Phantom’s front-end is basically a fancied-up concrete block with a watchful spirit fluttering over it – what about that doesn’t scream, “make me the face of an SUV?”
So, here we are staring at the Rolls-Royce of SUVs, a model the company suggests might very well be its most anticipated of all time. It was created in response to a growing call from global clients, many of whom were “younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.”