Wealth is concentrating upwards toward the 1 percent of the 1 percent. Instagram influencers are flying to Miami to rent and pose and preen in Lamborghinis and Ferraris, irreversibly cheapening these brands in the eyes of those that can actually afford to own them.
Exotic car manufacturers with their fingers in the wind have clearly come to the consensus that the time is ripe for a new crop of metal that’s ludicrously exclusive enough to keep people with selfie sticks out of the club, and the proliferation of ultra-high end hypercars over the last few years has been staggering.
Here’s another for the pile. Built to celebrate De Tomaso’s 60th anniversary, the P72 has been “designed to pay homage to De Tomaso’s 1960s P70 prototype racer, built in partnership with Carroll Shelby.” Thus, new De Tomaso brand overlords Ideal Team Ventures from Hong Kong looked to the works of Peter Brock for inspiration, who worked on the original P70 as well as classics like the Corvette Stingray.