from the Daily Mail:
Obamas’ Netflix deal happened after streaming film studio’s chief content officer raised $600,000 for former president – who made his wife ambassador to the Bahamas
Netflix chief content officer Ted Sarandos raised thousands of dollars for former President Barack Obama, who appointed Sarandos’ wife, Nicole Avant, as ambassador to the Bahamas.
Former President Barack Obama and First Lady Michelle Obama announced Monday they had entered a multi-year producing partnership with the online streaming service.
Sarandos and Avant bundled nearly $600,000 in contributions to Obama during the 2012 presidential campaign, the New York Post reported.
The Netflix COO and his wife are longtime friends of the Obamas. Avant serve as ambassador to the Bahamas from 2009 to 2011. It’s common for presidents of both parties to appoint big donors to ambassadorial positions.
Avant’s father, Clarence, a music executive, also bundled nearly $450,000 for Obama’s presidential campaigns, the newspaper reported.
The Obamas plan to deliver a ‘diverse mix of content’ that could range from scripted and unscripted series to documentaries and features as part of their package.
And their content will not be exclusive to American subscribers. Netflix has promised their projects will be available to all 125 million members in 190 countries.
The Obamas have created Higher Ground Productions, the company under which they will produce content for Netflix.
Obama reportedly told associates he does not plan to use his new platform to attack Donald Trump or fight against Fox News, according to the New York Times.
Instead the former president plans to highlight those who are ‘able to promote greater empathy and understanding between people’.